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F9 Distribution strengthens online support for ecosystem in Baltic

Despite the restrictions of the past year, F9 Distribution saw a increased demand for IT products both in consumer and in business sector in the Baltic region.

The company continued to support their resellers online by adding and expanding their portfolio with new and innovative range of products that would add value to their resellers. F9 put the security of not only their personnel but those of their partners first. They, like a lot of businesses, moved their live events and meetings with customers online, finding it easier and more productive.

Laisvunas Butkus of F9 Distribution, said, “We try to avoid having “shelf products” that would be passively displayed on our site. We do see our value added in active sales and marketing products of vendors we represent. Supply constraints did limit our ability to serve demand in full, nevertheless we experienced strong growth and great results.”

F9 Distribution is a wholesale distributor serving 3 Baltic countries – Lithuania, Latvia and Estonia. The company works in both B2B and B2C sectors distributing IT, telco, consumer electronic and IoT products.

F9 has ambitious growth plans. According to Butkus, with limitations for physical meetings, the company’s active sales mantra and fast adoption of online sales tools gives them “a competitive edge to grow further and offer best service both to their customers and vendors”.

The company will be attending the second Retail Connect event scheduled in March. The company will be exploring new products and vendors that they can work with proactively and help to promote their products in the Baltics.

F9 attended the inaugural Retail Connect event and selected a few that matched their criteria and are looking forward to meeting a few more.

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